Archive for October, 2013

The Curses of Heterogeneity in Big Data

“Both theoretical and empirical research may be unnecessarily complicated by failure to recognize the effects of heterogeneity” – Vaupel & Yashin Big Data is daily topic of conversation among data analysts, with much said and written about its promises and pitfalls. The issue of heterogeneity, however, has received scant attention. This is unfortunate, since failing […]